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JOSH WINE


JOSH |  CREATIVE DIRECTOR: THIBAULT GERARD |  ART DIRECTOR: AKIRA THOMPSON |  EXECUTIVE PRODUCER: PERRY MORTON |  ROLE:  ASSOCIATE CREATIVE DIRECTOR AND DESIGNER  |  AGENCY:  R/GA

The inspiration behind the Josh Wine project was to show the contrast of wine and bourbon through the process of their creating in a storytelling way. The client wanted to tell the story of their wine creation in a modern contemporary style by highlighting the craftsmanship, flavors, and how it's admired by its customers. I presented the contrast of wine and bourbon through desaturated and warm stylized double exposure that portrays what the client wanted to highlight. Additionally, I connected the story and Josh's bottle label through the calligraphy logo and the leathery background on the original label.