JOSH WINE
JOSH | CREATIVE DIRECTOR: THIBAULT GERARD | ART DIRECTOR: AKIRA THOMPSON | EXECUTIVE PRODUCER: PERRY MORTON | ROLE: ASSOCIATE CREATIVE DIRECTOR AND DESIGNER | AGENCY: R/GA
The inspiration behind the Josh Wine project was to show the contrast of wine and bourbon through the process of their creating in a storytelling way. The client wanted to tell the story of their wine creation in a modern contemporary style by highlighting the craftsmanship, flavors, and how it's admired by its customers. I presented the contrast of wine and bourbon through desaturated and warm stylized double exposure that portrays what the client wanted to highlight. Additionally, I connected the story and Josh's bottle label through the calligraphy logo and the leathery background on the original label.